Notes

[alt text] an image of vanilla and chocolate cake topped with raspberries. there are pieces of measuring tape surrounding the image.

[transcription]

# Introducing KEL-LITE Shortening Replacement Blends 

# Reduced fat. Enhanced flavor. 

## KEL-LITE is ideal for reduced fat-cakes, cookies, muffins and other baked goods.

Acting as a shortening replacement, KEL-LITE xanthan gum blends significantly reduce fat, cholesterol and calories. KEL-LITE improves the texture, flavor, mouthfeel and shelf life of baked goods made with these lower levels of fat and cholesterol. And low usage levels make KEL-LITE a cost effective as well as a quality choice. Introducing KEL-LITE. Increasing flavor while decreasing fat.

[additional notes]

The advertisement emphasizes the lucrativity of xanthan gums in low-fat applications in baked goods. Improvements of texture and mouthfeel are highlighted, showing the tensions between different low-fat applicators during the late 1900s who were competing for market share. The lists of the benefits serve to prove KEL-LITE systems as superior to others who offer low-fat applications. 

(Serena Goeriz)