Notes

[alt text] an image of a large ice cream waffle cone, with a scoop of pink icecream inside of it. 

[transcription]

# How to make 90 calories as delicious as 280 calories. 

## Replace the fat, not the flabor with MALTRIN maltodextrins. 

Use MALTRIN maltodextrins in your low-fat creations, and 90 calories will be as delicious as 280. The clean, neutral flavor of MALTRIN maltodextrins won’t interfere with the flavor of your products. And you’ll get the satisfying mouthfeel, body and smooth tecture consumers prefer. MALTRIN maltodextrins can also help reduce the fat and calories in a variety of other products, including salad dressings, dips, spreads, margarines and more. Food doesn’t have to be fattening to taste good. Talk to one of our GPC technical specialists, today.

A 4 fl. oz. serving of sugar-free, fat-free frozen dessert equals 90 calories. A 4 fl. oz serving of super premium, full-fat, sugar-sweetened ice cream equals 280 caloroes. 

MALTRIN is a registered trademark of Grain Processing Corporation. 

[additional notes]

There is a particular emphasis on the diet culture that swarmed the country in the early 90s, and how GPC can play into that. The lack of flavor interference is also stressed, which convinces the audience that there are no downsides to the MALTRIN system. GPC highlights the flavor consistency in starch derivatives in fat mimetics.

(Serena Goeriz)