Notes

[transcription]

# Discover flavors fit for today’s tastes. 

Today’s health-conscious consumers are demanding foods with reduced levels of fat, cholesterol, and salt…. but without compromising flavor.

That’s where we can help. We have over a century of experience in developing flavors. With out state-of-the-art technical capability, we can create unique flavors to satisfy your specific requirements. 

Call us for samples, advice, or quotations. Working together, we can help you discover flavors fit for today’s tastes. 

Philadelphia, PA

[alt text]

A man in a lab coat and a woman in a purple dress accompanied by an assortment of different foods. These consist of popcorn, ice cream, non-fat yogurt, dinner meals, cereal, and more. The woman is sitting on a bench press machine, while the man is on a stationary bicycle. 

[additional notes]

The advertisement emphasizes the low-diet culture that emerged in the late 1980s. As consumers preferences for ‘healthy’ food rose, food manufacturers had to find ways to accommodate these while not compromising the taste or texture of the food. This theme is exemplified by the people in the advertisement surrounded by gym machines, further honing in the preference of going to the gym and losing weight, thereby influencing consumers to desire low-fat ‘diet’ foods.

(Serena Goeriz)