Notes

[alt text] It is a bland advertisement in black and white with no images. It lists a lot of uses specifically potentially as a way to make it easy for companies to know what their product could be used for.

[transcription]

Gel Thicken Reform Reinforce Suspend Stabilize. Now available in the U.S… a new source for aliginates and carrageenans. Ceca Inc. centrally located in St. Louis, Missouri now offers American manufacturers an alternate source for aliginates and carrageenans - important ingredients which are highly useful in fillings, icings, water-based beverages, chocolate milk, ice cream, puddings, yogurts, battered foods, reformed foods, and many other products in which the control of water is essential. Ceca Inc. is a subsidary of the French firm Ceca S.A. For over 20 years, Ceca S.A. has been Europe’s leading extractor of the highest quality carrageenan and alginate, and we are now in the position to ofer these versatile food ingredients to American manufacturers. We invite you to try Ceca’s high quality versatile and cost efficient carrageenan and align products. For information of samples, complete and mail the coupon. 

[additional notes] It doesn’t have much visual or emotional appeal. It is formatted in a professional way and makes it easy to understand what exactly the product is and what is is used for. Georgia Salcau