Notes

[alt text] The ad includes illustrations of food products such as salad dressing, whipped toppings, poultry, desserts, and frozen treats, emphasizing applications for gum ingredients.

[transcription] 75 YEARS EXPERIENCE

Who else has worked with gums for almost 75 years? No one else but TIC Gums. We're the "professionals" in the gum business. That's why our lab gets the food problems no one else can solve.

Yes, we sell lots of pure, natural, water-soluble gums. After all, that's been our business for almost 75 years. But in addition, because we know so much more about how gums work than anyone else, we get called in after everyone else has given up.

So here's our offer: If you have a problem with viscosity or stability, or mouthfeel, or taste, or shelf life, or you want to reduce your ingredient costs or increase the value of your end-product, call TIC Gums. We'll solve it. "One-on-one" with you.

Just dial (212) 697-3216 and ask for President, Steve Amond.

"Quality gums." Product Leader, Texture Science Food Products

"A great source of gums." R&D Dietician—Frozen Potato Products

The TIC, TIC, TIC of Gum Leadership

FIRST in effective replacements for Xanthan

FIRST in low-calorie salad dressings & sauces

FIRST in medium-free mayonnaise

FIRST in low sugar pancake syrups

FIRST in suspending pulp in fruit drinks

FIRST in sweet-tasting carob

[additional notes] The ad reflects a significant shift toward systems-based ingredient design. The phrase "The TIC, TIC, TIC of Gum Leadership" and the repeated use of "FIRST" emphasize innovation and technological leadership. Georgia Salcau