Notes

[alt text] The image shows four small glasses filled with layered yellow and clear liquids arranged on a wooden artist’s palette, surrounded by paintbrushes, soybeans, peanuts, cotton, and an ear of corn.

[transcription] In the big picture, oil is not just a commodity anymore. As a major or essential ingredient in your bakery products, your snacks, your prepared foods, it is a crucial menu item. That's where we come into the picture. When your product depends on a dependable supply of quality shortenings and oils, we're the supplier you can depend on. Humko oils and shortenings are formulated to our own exacting requirements. But if our requirements aren't exactly yours, tell us. We'll work to meet your needs. And we keep you up to date on all the trends, policies, conditions and developments in our business that can affect your business. So when you choose your supplier for an ingredient as important as oil, choose Humko. And work with the master

[additional notes] This advertisement uses an artist’s palette and paintbrushes to compare oil formulation to the work of a skilled artist, suggesting expertise, precision, and craftsmanship. The overall design reflects a late-20th-century marketing style, focusing on reliability, technical expertise, and supplier relationships rather than consumer appeal. Georgia Salcau