Notes

Alt Text: A Flavorite Laboratories advertisement showcasing the pre-cooked food on dark trays and with a black background and one of them had the glazed chicken with herbs, and another shows beans and red peppers placed on top of another food item. The title of the ad shows Flavorite introduces a glaze that stays. The accompanying text showed that the glaze won’t fall off during both packaging and cooking process and offered the insight of how to cook chicken. 

Text Transcription: 

Flavorite Introduces The Glaze That Stays.

Flavorite won’t stick you with glaze that doesn’t. Ours holds on . . . during packaging and cooking. Try our Chicken Atchafalaya for a cajun flavor or our Italian-seasoned Chicken Milano. We’ll help you come up with a new taste. From the concept to the market, Flavorite has an idea for you. Call us today.

Flavorite Laboratories, Inc.

P.O. Box 1315 □ Memphis, TN 38101

(601) 393-3610 □ TLX 70-6899

FAX (601) 342-4612

For information circle 111

Observation:

This ad is focusing on the specialty of the product and especially with durability during production. The glaze is the main selling point of the product, as it shows the buyer that this product is able to stay on the food no matter how. The ad also used actual food images with the proposed product to make the product more attractive to have a rich and fancy visual effect. Similar to the Borden advertisement, this ad is also focusing on creativity and collaboration. That the company can help to develop “new flavors” and achieve the transformation between “concept and market” and this means that Flavorite is not only seeing themselves as a supplier, but also as a collaborator in the development of food products.

Tom Liu