Notes

Alt Text: A young child sitting on a high chair and smiling while grabbing food with both hands. The food was split on the tray and around a bowl in front of the child. At the bottom of the picture it shows that the company Buhler does more special food than other companies and especially with specialty milling and food processing.

Text Transcription: 

Yes, you could find someone who does more to specialty foods than we do.

But you won’t find anyone who brings more hands-on experience to the table than Buhler. For over a century, Buhler equipment has handled every specialty milling process imaginable. Everything from whitening to extruding For every product from oats to yucca. To help companies like yours produce everything from breakfast cereals to white rice.

So if you’ve got a specialty milling challenge, contact Buhler Inc. In the U.S., write P.O. Box 9497, Minneapolis, MN 55440-9497, or call (612) 545-1401. In Canada, write 59 Curlew Dr., Toronto, Ont. M3A 2P8, Canada or call (416) 445-6910.

You’ll see that, when it comes to specialty food, we do a lot more than dabble in it.

BUHLER

For information circle 164

Observation:

This aid was funny and unexpected. The main image showed a toddler grabbing food using his hands and this is different from a typical industrial food advertisement. This kid made the advertisement seem funny and unforgettable and there was also an evident comparison between the eating scene and also the food processing process. The boy was using hand to show the “hands-on experience” and also the company emphasized how professional they are. The advertisement used specialty food as something that is technically challenging and although the visual image was natural, the accompanying text was targeted at professional clients and this combination made the advertisement both personal and professional.

Tom Liu