Notes

Alt Text:

It’s a black and white advertisement on Huron MSG. There is a lady smiling and standing at a store counter holding a box of frozen food. Another picture is showing a baby eating food with a bowl. The headline shows that when MSG is on the label, there's a faster turnover rate for food from the market to the dining table and attracts families to buy.

Text Transcription:

Foods move faster

from counter

to table

FROZEN FOODS

when MSG* is on the label

Payoff on processed food sales comes when shoppers reach for one brand instead of another. Make sure it’s yours by using Huron MSG. Frozen foods — chicken pies, fish, meat, poultry, and vegetables — retain their pre-freezing flavor longer when you use Huron MSG. In many cases it also helps

preserve their original color.

Canned foods — soups, gravies, hash, beans and others — keep their original flavor through all three cookings (yours plus the housewife’s) with Huron MSG (made only from wheat protein). Small fry make a big difference in selling food.

In the shoppers’ home, your product has nothing more or less than its own flavor to stand or fall on. If it passes this critical taste test, it rates a permanent place on the family shopping list. That’s why so many processors “insure” taste appeal with Huron MSG — America’s first MSG and still the

quality standard. You can be next!

For suggestions and sample, write Huron’s Technical Service Department, HURON MILLING CO.,

9 Park Place, New York 7, N.Y.

* Huron MSG, of course!

B.4.2

Huron MSG

PURE MONOSODIUM GLUTAMATE 99+%

Made by the American pioneers in protein derivatives SALES OFFICES: 161 E. Grand Avenue, Chicago 11 • 13 E. Eighth Street, Cincinnati 2 • 383 Brannan Street, San Francisco 7

FACTORIES: Harbor Beach, Michigan

43

Observation:

This advertisement is linking MSG with productivity, flavor and family recognition together. The picture of shopping women and an eating baby made the product more reliable. Because food must please both the shopper and their family members. The advertisement is focusing on food companies and not home cooks, because it’s related to the promotion of processed food, frozen food, canned food and how products can maintain their flavor using MSG.

Tom Liu