Notes

Alt Text：

This is a Wenger Manufacturing advertisement for the equipment of cereal production. Accompanied with the headline of “A Total System For Cereal Production”. At the middle and bottom of the advertisement there is a group of images showing the production line of cereal. Including extruders, flaking rolls, computerized control, dryer, and coating systems. This advertisement is emphasizing that the production line can produce different types of cereal in one setting.

Text Transcription：

A Total System For Cereal Production

Forming Extruder Products for Flaking Wenger Twin-Screw Cooking Extruder Flaking Roll Direct-expanded Products Computerized Control Series VI Dryer Enrober/Dryer (Coating Application Systems)

Fully-integrated Wenger Cereal Systems maximize production performance, to yield a wide array of breakfast cereals more efficiently and more profitably. All components of our extrusion cooking system work smoothly together to produce a multitude of cereal products – in various shapes, sizes, colors, textures, and coatings – all on a single extrusion line. Call Wenger today for more information on the systems that offer the latest in technological advances, wide-ranging versatility and unmatched energy efficiency.

WENGER

Wenger Manufacturing, Inc. Plant and General Offices 714 Main Street, P.O. Box 130 Sabetha, Kansas 66534-0130, U.S.A. Telephone: (913) 284-2133 Telefax: (913) 284-3771 Wenger International: (816) 221-5084

Circle 72 or see FEM, p. 398

Observation：

This advertisement is aimed for food companies, highlighting that the Wenger equipment is a “total system” and that it can make the different steps of cereal production in one setting. The advertisement used machine pictures, arrows and labels making the reader see the complete process of production. With different kinds of cereals it suggested the diversity of the product. The main text on the other hand emphasized efficiency, productivity and profit. Overall the advertisement itself made breakfast cereals highly industrialized, controllable and with massive scales of production.

Tom Liu