Notes

Alt Text:
This whole page of advertisement included many types of precooked meals. Such as breaded foods, soups, sauces, gravies, side dishes, dressings, and pasta dishes. The title suggested that the Minor’s food bases offer “tremendous flexibility”. The advertisement had colorful photographs of different foods, showcasing that Minor’s natural food bases can be applied to different fields. The bottom area listed positives of the product, technical support information and contact information of the company.

Text Transcription:

MINOR’S “ALWAYS IN GOOD TASTE” SINCE 1951 The World’s Finest Food Bases™

Here’s tremendous flexibility for developing new products and extending product lines

You can add or intensify natural flavor in baked or breaded foods with Minor’s concentrated onion, garlic, chicken or seafood bases.

Use Minor’s bases to flavor soups, sauces, gravies, entrees, dressings and toppings. 17 different meat, poultry, seafood and vegetable flavors.

Minor’s natural bases also improve plant output by eliminating some meat and seasoning ingredients, and reducing energy costs and equipment usage.

Realize about 60% sodium reduction in any formulation—plus enhanced natural flavor—by replacing salt with an equivalent weight of Minor’s food bases. Primary ingredients of Minor’s food bases are fresh meats, poultry, seafood and vegetables.

Soups, sauces, gravies, entrees, hors d’oeuvres, side dishes, salads, dressings, bakery items . . . all may be flavor-improved with Minor’s natural food bases.

Minor’s natural food bases are retortable and freezable with no loss of natural flavor. They are unmatched among bases for high quality ingredients of their own. Write or phone for more information.

Technical backup, industrial chefs and sample library available. Also suggested starting formulations and unit packs where volume warrants.

L. J. MINOR CORP.
436 Bulkley Building • Cleveland, Ohio 44115
800-446-4838 216-781-7884

Visit us at Booth 2510, NRA Show, Chicago, May 22-26

LM-2519

Observation:
This ad is demonstrating that Minor’s food base is very flexible, natural and suitable for industrialized food production. The use of many pictures made the product seem highly linked with the cooked food already and not just factory raw materials. The advertisement emphasized that the food base can enhance food flavor, lower the level of sodium, reduce waste and help to develop more products. Moreover the advertisement introduced the technical support provided and that Minor’s is not just selling the product but also with afterward support.

Tom Liu