Notes

Alt Text: 
This is a small Ribotide advertisement from Takeda-Fallek Sales Inc. The headline used red big bold words asking “Want to reduce sodium levels?”  The body text explained that  Ribotide is a flavor enhancer that can replace MSG. That it can achieve both lowering the cost of production and enhancing the flavor. The product name RIBOTIDE® is appeared with large text with the company logo and contact information.

Text Transcription:

Want to reduce sodium levels?

If you’re working to reduce sodium content in your product, work with Ribotide®, the economical, and fla-vorful, replacement for MSG.

Ribotide is a unique flavor en-hancer, a nucleotide which can re-place up to 85% of MSG and reduce its sodium factor by as much as 83%. At the same time, it enhances flavor and cuts costs by as much as 63%.

Ribotide. A creative approach to so-dium content problems.

Contact us for more information.

RIBOTIDE®

TAKEDA-FALLEK SALES INC.
400 Park Avenue, New York, N.Y. 10022
(212) 421-6950

Observation:

This ad focused on reducing sodium levels in food as a selling point. It’s positioning Ribotide as a practical industrial material that can replace MSG while having the flavor necessary. The advertisement combined health concerns (lowering sodium) and low cost. The design was very simple and direct for the audience to interpret the advertisement.

Tom Liu