Notes

Alt Text:

A Quaker oats advertisement showing an old fashioned table and with different types of grain based food. Including chips, cereals, corn bread, soup, biscuit, fruits and a glass of milk. The big handwritten title wrote “to Quaker Oats” and the text box explained that they sell many industrial grain materials. 

Text Transcription:

to Quaker Oats.

If you thought all Quaker sowed were oats, think again. Quaker also offers full product lines of Masa Harina, Barley, White and Yellow Corn, as well as Crisp Rice, Toasted Wheat Bran and Toasted Wheat Germ. And, of course, we still provide Oats. Now, all the different industrial grain ingredients you need are available through one convenient and reliable source — Quaker. For product information, simply write The Quaker Oats Company, Industrial Cereals Department, P.O. Box 9001, Chicago, Illinois 60604-9001. Or call (312) 222-7107. For information circle 124

QUAKER

There’s more to Quaker than Oats.™

Observation:

This ad is not only making Quaker as a brand in the market but also a company that food processors can trust with. The family styled dining table with food, fruit, milk and cornbread, making the cereal and grains look healthy and familiar to the target audience. Although the advertisement is promoting industrial ingredients, the ad linked it with homemade food and what people might eat everyday.

Tom Liu