Notes

Alt Text:

A Goodall Rubber Company advertisement shows a striped industrial soft tube with a dark background. The headline says “Our products will contribute absolutely nothing to yours.”  The ad is promoting a soft tube that is used for food industries that it won’t add any unwanted flavors, materials to edible liquid and food.

Text Transcription:

Our products will contribute absolutely nothing to yours.

Such as taste, odor, flakes and other unpleasant surprises.

Consider Goldenrod, our hose for discharging wine, beer, milk and other susceptible edible fluids. The tube is purity itself; white, smooth, non-toxic Neoprene compound. Developed by Goodall chemists, it is among the safest and most sanitary encounters your product will have in its course to the consumer. Our Newtype hose, with the same tube, handles both suction and discharge of milk, extracts, sugars. Both are FDA approved.

It’s probable that other manufacturers of rubber products make hose of equal purity. But can they design, compound, and construct a hose to meet the most sophisticated applications of your industry? Can they deliver directly to you from their own facilities? Are their products cut to length, properly coupled, and ready to use when they arrive? Or do you deal with a chain of distributors and jobbers between order and delivery?

Goodall produces a full line of products for the food industry—conveyor belts, special work clothes and footwear, hose for steam, water, fluid and solid foods. If it’s not available from stock, we’ll design it from scratch. Write or call the address below—or the branch office listed in your Yellow Pages—for our brochure.

Goodall

GOODALL RUBBER COMPANY

GENERAL OFFICES, MILLS & EXPORT DIVISION P.O. BOX 631 TRENTON N.J. 08604

BRANCHES & DISTRIBUTORS THROUGHOUT THE UNITED STATES & IN CANADA

FOOD ENGINEERING, October 1972

13

Observation:
This ad is promoting Goodall’s soft tube as an industrial equipment that is matching with the food safety standard. The core mission is to have “nothing” to the food product: no taste, odor, flakes, or contamination. The advertisement had an emphasis on purity, cleanliness and FDA recognition and also that it’s serving the manufacturers directly. This depicted that food processing equipment is advertised to make the industrial food to be clean, controlled and matching with the expectations of food companies and consumers.

Tom Liu