Notes

Alt Text:
A Hercules advertisement demonstrating a woman holding a plate with food and drinks. The headline wrote “How to put your best food forward in a hundred different ways.” The advertisement promoted Hercules food ingredients. Such as Cellulose Gum, Klucel, and Luxor HVP. The mission here was to improve the taste, texture, stability of food and drinks, also to keep moisture.

Text Transcription:

How to put your best food forward a hundred different ways

Hercules has over 100 varieties of Cellulose Gum and Klucel® to improve taste and texture in foods and beverages, maintain moisture and stabilize emulsion systems. Then to bring out the best in soups, sauces and stock specialties, there’s Luxor® HVP.

If 100 ways isn’t enough, let Hercules serve you . . . to order. Start, by sending for our index of food product literature. Just fill out and send in the coupon.

FSP72-1

HERCULES

Products for food

Coatings & Specialty Products Dept. Hercules Incorporated Wilmington, Delaware 19899 Please send me: The INDEX to Technical Literature on Hercules Products for Foods . . . Bulletin VCI-101 J. More information on

NAME

TITLE

COMPANY

ADDRESS

CITY STATE ZIP

We’re in the thick of things

Circle 127 on Inquiry Card

FOOD ENGINEERING, October 1972

175

Observation:

This ad is highlighting Hercules as a company  that is providing multi types of products to food companies. Linking  Cellulose Gum, Klucel, and Luxor HVP with taste, texture, stability and moisture together. The woman in the picture holding food is connecting these industrial ingredients with delicious food. The phrase “a hundred different ways” emphasized the importance of diversity and how it can have personalized plans for different food products.

Tom Liu