Notes

Alt Text:

The advertisement for Roche Carotenes showed many kinds of orange and yellow colored food and drinks, with a brown background. Including an orange drink, red dessert, yellow cake, cheese, chips, and orange sauce. The title of the ad claimed that the Roche Carotenes can create “Any shade you want” and ensures that the colors stay the same at all times.

Text Transcription:

Any shade you want with Roche Carotenes... batch after batch after batch after batch

For orange or yellow, use Roche Beta Carotene. For something in the yellow-red range, use Roche Apo Carotenal. If you want a color in between, blend the two. Once you select the shade you want you can be sure your products will look the same—batch after batch.

That’s because Roche Carotenes are pure materials. Identical to the forms found in cereals, eggs, carrots and oranges, Roche Carotenes produce a more natural-like appearance than do the certified color additives. Aside from their purity, Roche Carotenes are also safe and nutritious. In fact, both Beta Carotene and Apo Carotenal are pro-vitamin A, making it possible for you to make a vitamin A claim on your label. You can use Roche Carotenes in such products as juice drinks, expanded goods, margarine, process cheese and salad dressings. Once you try them, you’ll know it’s the best way to improve the color appeal of your products. For all the facts, call your Roche Representative or call or write Industry Manager, Fine Chemicals Division, Hoffmann-La Roche Inc., Nutley, New Jersey.

Vitamins A C E B₁ B₂ B₆ Beta Carotene Apo Carotenal ROCHE

Observation:

This advertisement is making Roche Carotenes to use by the food companies to control food colors constantly. The image used food and drinks that are orange and yellow to show the rich colors this additive can present. The ad pointed out that Carotenes existed in grains, eggs, carrots and oranges. Connecting it with natural appearance with commercial values.

Tom Liu