Notes

[alt text] The ad depicts a wrinkled poster with torn edges that has the words “Industrial Enzymes” printed on it. On a counter there is a block of chees, a martini glass, opened champagne bottle wrapped in a napkin,a plate of ice cream, a loaf of bread, and a jug with the logo of an eagle on it.  

[Transcription] Industrial Enzymes…Tools for Easier Food Processing 

(the added Sales Appeal comes free)

Pectinase-Diastase-Protease-Lactase-Cellulase-Lipase

Rohm & Haas industrial enzymes are valuable tools for the food technologist. Besides their long-established use in wine making and fruit juice clarification, they’ve become important in other ways: they tenderize meats, improve texture and grain of bread, produce sweet syrups from corn starch. They also permit the use of higher concentrations of skim milk in ice cream without danger of “sandiness”.

In contrast to many chemicals, Rohm & Haas industrial enzymes are natural products, which catalyze specific reactions and prevent undesirable side-reactions. A little enzyme goes a long way toward increased process efficiency, toward big gains in sales appeal. 

Write to Dept. SP for complete technical information

Chemicals for Agriculture

Rohm & Haas Company 

Washington Square, Philadelphia 5, PA. 

Representatives in principal foreign countries

[additional notes]

The ad highlights the many ways that enzymes have the potential to enhance food processing in many ways from improving texture to increasing sweetness. This appeals to manufacturers, the ad highlights that the use of enzymes makes food processing more efficient which translates to increased sales appeal. In addition, the ad draws on the reliability of the use of enzymes by touching on the established use of the products in wine making and other processes.