Notes

[alt text] The ad depicts a drawing of a fish that is crossed out. An invitation card is shown in the middle of the page. At the bottom, a hand holding a tin can labeled “Vitamin A Acetate” is shown. 

[Transcription] 

For an outstanding difference in flavor and taste - no fishiness!

Use Roche Synthetic Vitamin A

May we cordially invite you to use our organization as your source of supply for Vitamin A. Your satisfaction is assured. 

Economically made from citral which in turn is derived from lemongrass oil, a product of natural vegetable origin. 

No longer any objectionable fishy odor, flavor, or aftertaste - once you use ROCHE vitamin A, now the world’s most widely used synthetic vitamin A for foods and pharmaceuticals. A remarkable achievement made possible by the successful synthesis in ROCHE laboratories in 1947. 

• Production By The Tons

• Freedom From Wide Price Changes

• Highest Quality-Strict Control 

• Unvarying Standards

• Blended To Your Specifications

• Prompt and Courteous Service

• Technical Assistance

For Food Fortification 

ROCHE vitamin A acetate and palmitate 

Vitamin Division - Hoffmann - La Roche Inc. 

Hutley 10, N. J. 

In Canada: Hoffmann- La Roche Ltd., Montreal, Quebec 

[additional notes] 

The aspect of the ad that stood out to me the most was the bullet point highlighting the beneficial aspect of production by the tons. The introduction of UPFs allowed for mass production of not only the products, but also of the processing agents that the food is made with. These new technologies allowed for mass production of products that were uniform and standard. The marketing of the ad sells the product by saying that it guarantees the flavor and taste of the product to be of upmost quality while providing it at low prices with bulk options available.