Notes

[alt text]

Two pieces of freshly cooked bacon sit on a spatula with tendrils of visible smoke coming from them. At the bottom of the page there is the label of the product with the phrase “Bakon Seasoning”. 

[Transcription]

Add all the Hickory Smoke flavor you want, without adding bacon, salt, sugar, animal products or anything unnatural. 

Bakon Seasoning is a completely natural way to add the authentic taste of hickory smoke. It’s made from high quality Torula yeast, smoked with 100% sweet hickory chips by a patented process. When you add Bakon Seasoning to your recipes, you add no sugar, salt, chemicals or animal fat. Just a low calorie, nutritious, pasteurized vegetable product. 

You’ll have excellent results adding Bakon seasoning to any type of food product. Meats. Chips. Crackers and nuts. Spreads and salad dressings. Gravies, soups, cottage cheese, dips. You name it…it can be given that delicious sweet hickory smoke flavor. 

Bakon Seasoning comes in three strengths, so you can easily create precisely the taste you want, time after time. 

Bakon Seasoning 

Makde from Hickory Smoked Torula Yeast 

NO SALT 

100% Natural-No Sugar

Bakon Yeast Incorporated 

P.O. Box 19203

Portland, OR 97219

Send for free samples of Bakon Seasoning…the easy, precise way to add hickory smoke flavoring to any food. We’ll also send you a free guide to starting levels for a variety of food products. 

[additional notes]

The central message of this advertisement focuses on establishing the product as a “natural” and “healthier” alternative to animal products. The advertisement emphasizes that this product has no calories, as well as, no sugar, salts, or chemicals. By framing this is a nutritious option, the company is appealing to the cultural shift towards “healthy” alternatives and appeals to those wishing to shift away from animal products as the seasoning is derived from plant based materials.