Notes

[alt-text]

A man wearing a yellow hard hat and white shirt stands smiling  holding a glass container of Tree Top Apple Juice. 

[Transcription]

"Kenite diatomite makes our apple juice look as good as it tastes." William H. Root, Tree Top, Inc.

"We produce more apple juice and apple juice concentrates than anyone else in the country," says William H. Root, Director of Outside Operations at Tree Top, Inc.

"That's because we start with fresh, sweet apples for taste. Then we use a thorough filtration system to make our juice the way we want it."

Kenite diatomite is key.

"We use the proper grade of Kenite diatomite filteraid to produce the highest juice quality all the time.

"And because Kenite diatomite undergoes rigorous quality control testing, we can rely on it for batch-to-batch consistency."

Improved filtration.

Witco's plants in Grant County, Washington, produce a variety of grades of Kenite diatomite, for filtering hundreds of consumer products in the food and beverage industry.

And we can deliver diatomite in 50-pound bags. Or, in our contamination-free 50-ton hopper cars for even greater convenience. 

Whatever special or routine filtration problem you may have, our technical sales and service representatives can help you find the right solution. Inorganic Specialties. 

For more details, write to: Witco Chemical Corporation, Inorganic Specialties Division, Dept. P3, 520 Madison Ave., New York, NY 10022. Or call 212-605-3644.

[additional notes]

Versetality and consistency are two traits of this product that are focused on to improve consumer experience. The brand establishes trust and reliability by focusing on their widespread reach, including mentioning the product is used by a company that produces more apple juice than any other company and that the filteraid is found in hundreds of other products. 

Filteraids are powdered products added to liquids to help remove impurities.