Notes

[alt-text]

A stamp labeled “new” is placed on the corner of the product name. A photo of a small black canister labeled “Hy Smoke” is at the beginning of the text of the advertisement. 

[Transcription]

New plant! New liquid smoke technology! NEW Result: HY-SMOKE

with perfect balance of flavor, aroma, color…everytime!

Dramatically improved HY-SMOKE, the 100% hickory natural liquid smoke, is now made in the most advanced facility in the industry. Fully automated purification system removes tars, resins, and other undesirable hydrocarbons from the smoke concentrate.

New HY-SMOKE is a perfectly balanced combination of phenols. acids, and carbonyls. HY-SMOKE's uniformity is made to specifications under constant manufacturing surveillance by our strict quality control laboratory.

Wide range of uses: From a touch of hickory to total permeation, HY-SMOKE imparts reliably uniform better flavor, better aroma and greater coloring power however applied: vapor, mist, shower or dip.

Action and service: Talk with your man from Baltimore Spice. He will gladly assist you with HY-SMOKЕ procedures that save you time, work, and money. Or write to us.

THE BALTIMORE SPICE COMPANY

P.O. Box 5858, Baltimore, Maryland 21208 (301) 363-1700

West Coast: P.O. Box 10947, Reno, Nevada 89510 (702)358-9192

[additional notes]

Phenols, acids, and carbonyls are functional groups of molecules. By highlighting the consistency/sameness in the manufacture processes, the advertisement focuses on the fact that this is a product of scientific invention and from that arises uniform flavor.