Notes

[alt-text]

The advertisement primarily consists of white and red text on a black background. A lab scooper holds a small mound of fine white powder. Granules of the powder flow down the page. 

[Transcription]

We asked large-scale Citric users...what would it take to persuade yoп to try a new acidulant?

Here's what they said

Give me a product with:

• Good cold water solubility

• Little or no hygroscopicity

• Good taste and flavor characteristics

• Ability to mask the aftertaste of saccharin

• Absolute food grade purity, GRAS Status

• Savings of $100,000 a year or more

Alberta offers, not one, but two products with the specs you've asked for plus an outstanding new product

• MALIC ACID

• *FUMARICACID QD (cold-water soluble)

• FUMARIC ACID

One of them could improve your product and save you money at the same time

Sophisticated food technologists have long recognized the fact that malic and fumaric acids are more efficient acidulants than citric. But it takes more than promises to dislodge an established industry giant like citric. So we're going all out at Alberta to earn your business. How? Take our newest product, for example: Fumaric Acid QD. Alberta Gas Chemicals, Inc. has solved the cold-water solubility problem with a patented process and a GRAS ingredient with unlimited digestibility and no ill effects on flavor or after-taste. No artificial additives are used and no labelling problems are encountered. The new product is priced competitively and will save 30% on acidulant costs by replacing three parts of citric acid with two parts of cold water soluble Fumaric Acid QD. If you currently use a million pounds of citric, that saving could add up to approximately $100,000 a year on acidulant costs. Do yourself a favor by putting us to the acid test. For further information, prices and samples, contact:

Alberta Gas Chemicals Inc.

Two Sylvan Way East, Parsippany, NJ 07054

(201) 267-1400 Telex: 136318

In Canada please contact our sales offices as follows:

Montreal: 280 Dorval Avenue, Room 203 (514) 631-8596

Edmonton: 11456 Jasper Avenue, Suite 400 (403) 482-6361

Plant: Duluth, Minnesota

Distributors throughout the United States

Warehouses: Kearny, N.J.; Chicago, II., Los Angeles, Ca.

[additional notes]

Hygroscopicity is defined as a material’s potential to absorb moisure from its surrounding environment. An acronym mentioned in the article that may be recognzied by a scientific audience but not the general public is GRAS status. This is a status granted by the FDA which stands for “generally recognized as safe”.