Notes

[alt text]

Three illustrations of cats. Two of them are washing their hands, while the other rests its face in its hands.

[transcription]

# Put our cat in your soap.

# MERQUAT® 550, the different kind of cationic polymer

gives liquid soap a rich, dense lather, extra slip and lubricity...and enhances pearlescence.

It gives a nontacky, nongreasy residual feel...leaves hands and body powdery smooth.

# Psssst...that's not all!

MERQUAT 550 is easily formulated and economical too. Write for more facts that could help make your liquid soap the cat's meow!

[additional notes]

The ad utilizes humor that is specific to cosmetic manufacturers and formulators to market their ingredient.

(Francesca Carmaz)