Notes

[alt text]

A table with a wide variety of items including a bowl of candies, a plate of cookies and wafers, ice cream, tabacco, toothpaste, gum, and cough medicine.

[transcription]

# Pfizer Sorbitol is going into more and more products. So we're making more and more of it.

In fact, we're making the purest liquid form, and a wide range of mesh cuts in the dry form with the high compressibility necessary for tablets or candies-and we're ex- panding our capacity for all forms.

Sorbitol is an ideal sweetener for dietetic products. It's got a pleasant cooling taste and imparts body and a velvety-smooth mouthfeel to your products. And it does not promote tooth decay. It is a versatile humec- tant, protecting against drying or moisture loss in your product.

As you find more uses for Sorbitol in keeping products moist and sweet-from candies and baked goods to tobacco and toothpaste- count on Pfizer to make exactly the right form for your every need.

# Food has a better future with Pfizer

[additional notes]

This ad emphasizes the many uses and wide variety of products that sorbitol goes into, even beyond food

Why is a pharmaceutical company manufacturing an aritifical sweetener?

(Francesca Carmaz)