Notes

This ad features a collection of 6 images each of a different food. One is of fried chicken, another of a vareity of nuts, a third of an ice cream cone with sprinkles, a fourth of a loaf of bread, a fifth of a slide of cake, and the last of a bowl filled with incredients like flour butter, and likely honey (this last image might also be oatmeal but it is unclear). 

[Transcription]

Title: When we say you can put honey into almost anything, it’s not just sweet talk. 

Body: Try putting liquid honey on dry roasted peanuts. Or into yogurt coated raisins. Or chicken breading. Or cake mix. 

            Our new Sweet’n’Neat brand dry honey products can go into things liquid honey can’t. Plus almost all of the things it can. 

           They’re based on pure, natural honey solids. So you get the flavor, color, and functional benefits of liquid honey. 

            Without the liquid mess. 

            Without the liquid waste. 

            Without the liquid storage problems. 

            But without the consumer labeling appeal of liquid honey. 

            All from new Sweet’n’Neat low moisture, free-flowing dry honey products. With a uniform flavor quality that enhances and complements the flavors in almost any recipe. 

            Like to sweet talk us out of a free sample? Just write for full details on 
Sweet’n’Neat dry honey products (there are Sweet’n’Neat dry molasses products, too). 

Captured by: Emma Jacquay

The versatility of Henkel Sweet’n’Neat dry honey is definetly captured through the collection of food they choose to use as examples of foods in which this product could be incoorporated. From fried chicken to ice cream producers definetly get a sense of how versatile this product is. In the content of the ad we see how Henkel is attempting to highlight how Sweet’n’Neat dry honey honey products are an “improvement” to traditional liquid honey because of the way in which it can be uses, the limited waste is creates, and the increased storage efficiency it offers. What I thought was interesting though that despite all of these benefits there is no mention of taste and how this product compares to traditional honey. They do mention that the flavor is of quality and will be able to complement the flavors of existing recipes but there is again no mention of how dry honey compares to traditional honey or what the production process for this product is. I thought this was also an interesting example of how an industrially produced substitute for an original natural product/flavor is being substituted and standardized across the food industry.