Notes

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Eight different hair test strands curled, in order from lossest to tightest curl. Hair rollers on the table below.

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# GAF® hairspray resins: no holds barred, choose from soft to hard.

GAF® products can help you sell hairsprays. That's because no one knows more about making successful hairspray resins than GAF. We have experience in, and pro-ducts for, every market segment. Our applica-tions research labs in Wayne, N.J. are dedicated to evaluating the effects of resins in all kinds of formulations on all types of hair.

Soft-feel, good-hold hairsprays based on Gantrez and PVP/VA resins have been devel oped for both pump and aerosol applications. For regular, super-hold and ultimate-hold sprays, you can choose from among Gantrez resins. PVPIVA copolymers, and PVP polymers, depending on the perfor-mance objectives.

No matter what kind of hair-spray you want to market, the best place to start is by talking to GAF.

For a direct line to one of our hairspray resin specialists, just call (212) 621-5830 and we'll send you information.

If you give us a clear idea of your needs, we'll be glad to send samples of the products most likely to meet them.

# GAF® Products for Cosmetics

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The ad focuses on quality, highlighting how long their hairsprays hold.

(Francesca Carmaz)