Notes

This ad is a two-page spread that features a full thanksgiving dinner over the entirety of one of the pages. The image of this dinner features labeled items such as sauces, soups, meat dishes, gravies, etc.

[Transcription]

Title: For flavoriety and expertise, call FIDCO

Body: Are yousearching for a new flavor sensation? FIDCO can meet the challenge by custom creating the perfect flavor meet your special need … the one-of-a-kind flavor, as personal as a fingerprint, to assure your product’s success. 

           Call FIDCO for falvoriety, from the basic building blocks to the top-of-the-line Spectra Series of distinctive, full bodied flavors. FIDCO has them all, and the know-how to formulate them to meet your specific needs. 

           Call FIDCO for flavor expertise and reap the benefits of nearlt a century of worldwide leadership and experience in food technology which only FIDCO can bring to your product. 

           At FIDCO our flavorists have mastered the fine art of tasting…creative people, working in partnership with sales force of food specialists who know and understand the food manufacturing process. 

           So remeber for flavoriety and expertise, call FIDCO first. 

           For quick, personal attention, literature samples, phone […]. 

           You probably won’t need to call anyone else. 

BOLD: FIDCO the flavor masters

Captured by: Emma Jacquay

This ad caught my eye because it for one took up two pages and was very vibrant in color. When I looked further I thought it was intesting that FIDCO invensted a new word to conceptualize their products, flavors. They use the term “flavoriety” to describe the expansiveness of their products and the “variety” of flavors they are able to achieve. This is also underscored by the spead of food included in the image attached to this advertisement. The labeling of the food in this image also showcases this variety by giving potential customers the oppportunity to get a feel for which flavors FIDCO is able to achieve or where flavors could be customised. There is also a strong value of experience and reliability that is built by direction mention and from the some of the other verbage in the ad especially the last line of the text which ends with “You won’t need to call anyone else.” This along with the direct mentions of their high levels of experience help build FIDCO’s authority and credibility within the flavor industry and establish them a coorporation that producers can rely on.