Notes

This ad features a spread of products including an ince cream sunday, sliced bread, marmalade, orange juice, macarons and other assorted cookies and pastries, caramels, and some sort of potato crisps. 

[Trasncription] 

Title: The most imporatn think we have learned in 60 years of making emulsifiers, dairy flavors and pectins…quality counts

Body: Right from the start when we made diacetyl for the pioneers of the margarine industry quality was essential. We continued to work together with food manufacturers. Monoglycerides and their derivatives soon appeared and by the end of the 40’s Grindsted supplied emulsifiers, stabilizers, and dairy flavors to a broad selection of the food industry. 

            The 50’s we highlighted by the introduction of delta lactone flavors and combined functional emulsifiers and stabilizers. 

              A big step forward in the 60’s was the producotion of our first Dimodan distilled monoglycerides. 

              The 70’s saw the development of DATEM (Panodan), SSL/CSL (Atordan) and other special emulsifiers for backery products, margarine, desserts, non-dairy products and peanut butter. 

              Since 1980 pectin has joined the product program and more companies have been added to the Gindstead group. 

              Now Grindsted enters its 60th year with the most comprehensive range of emulsifiers, dairy flavors, and pectins available worldwide. 

              We still believe quality counts. 

Caputured by: Emma Jacquay 

I thought this ad was interesting because its content broke the structure of most other ads. This ad chronicled the successes of the Grindsted company dating back to its first interaction with the food industry and continued from there. This helped created the narrative for Grindstead they they are a realiable company who producers can trust and realy reinfoces the idea that they have the experience to produce superior products (of quality) and the variety to accomodate any needs. I thought the visual connected to this ad did not really add anything to the advertisement itself in terms of its ability to attract attention but it did undescore the variety of Grindsted’s additives and their applications.