Notes

[alt text]

A man is intensely watching TV displaying the words “GAME OF THE WEEK” surrounded by a variety of crunchy snacks.

[transcription]

# As long as snack tastes keep changing, we'll keep you in the ball game.

Keep ahead of his changing tastes with National's versatile ingredients for snack product development.

With Baka-Snak or Fry-A-Snak you can extrude widely varied snack items quickly and easily- and have them cooking in 15 minutes with no change of equipment. With a coating of Crisp Film you can improve the appearance, crispness and shelf-life of french fried products.

With Textaid you get a superior binder and texturizer for a variety of snacks including crackers and potato items. With Capsul" and Purity Gum 539, beverage processors have domestic alternatives to gum arabicfor beverage emulsions.

[additional notes]

I find it interesting how the consumer is presented as being dialed in waiting for the next game on TV while eating the next new crunchy snack. The image show the ideal consumers for manufacturers, one that is constantly waiting to consume the next new thing.

(Francesca Carmaz)