Notes

In this advertisement, there is a United States of America flag made out of peppers. It takes more than half the page and sends a patriotic message. In the description of the advertisment, the company uses “blackened”, “Tex-Mex”, “Thai”, and “Jamaican” to describe the spice that people are looking for. However, Tabasco wants to appeal to the American public and create a unique spice for Americans to love. It takes away from other cultures in order to emphasize an “American” spice.

American Heat Wave

First it was Cajun and “blackened” everything, followed by Tex-Mex, Thai and Tandoori. Now it’s Jamaican and Gambian. Americans keep migrating to a spicier cusine. So, the heat is on to deliver more taste, higher quality and a competitive price to your customers. Let us show you how authentic TABASCO brand pepper sauce can be the essential ingredient in giving Americans the taste they want. You’ll outsell you competition as well. 

FREE POSTER! Call 1-800-256-6262 today and get our “American Heat Wave” poster free with your request for information and free samples of TABASCO bran dry flavoring, dried seeds and skins, wet seeds and skins, and wet pulp, and RED DEVIL Cayenne Pepper Sauce products. TABASCO. It’s the flavor that started it all.