Notes

[transcription]

# a package for your thoughts… 

In almost any size or shape, singly or in multiples, side by side or stacked. It’s all wrapped up, to reduce overall packaging costs, by Mead’s Cluster-Pak 1022. Especially designed for the frozen food and dairy industries, the 1022 is a simple, compact, continuous motion machine that surpasses both 3-A dairy standards and the speeds of the fastest filling equipment. And, the 1022 is just the newest link in a total packaging system that makes marketing ideas come to life. Engineering, printing, paperboard, graphic design. Call the Man From Mead to convert your thoughts to packages - that sell! 

[alt-text]

Pink background. Stack of various white and nondescript packaging containers. Walnuts, an orange slice, a gelatinous raspeberry dessert topped with whipped cream, a jar of orange jam, and a 1022 sit with the containers. 

[additional notes]

This advertisement is particularly striking in color, as many advertisements I’ve viewed shy away from the color pink, or anything too bold. Additionally, Quick Frozen Foods especially seems to prefer more muted colors and regular photographed images. The nondescript white packaging was also interesting to me, reminding me of appeals to cleanliness or simplicity that we often see with skincare, rather than food packaging. 

(Anna Guan)