Notes

[transcription] 

# 1954 WILKINSON DEVELOPS THE FULL CURL RIM! 

## We’ve come a long way since then… 

Today, Wilkinson delivers one of the finest lines of formed foil products. From tart shells to institutional size steam pans - anything you need in aluminum foil containers, you can get from Wilkinson. Faster, too. From our large stock and a computerized ordering system, we ship quickly via our own tracks - when others can’t ship at all. 

Our prices are competitive! The quality is unmatched! In our modern plant, we have the newest equipment producing the strongest containers with full-strength beads and full-gauge foil. With quality containers, competitively priced, ready for quick delivery - what more do you need, except our catalog? Send for it, or call (402) 468-5511, Extension: 34. 

Wilkinson Foil Container Division 

Fourt Calhoun, Nebraska 68023 - 402 468-5511

[alt-text]

Woman dressed in ‘70s-style black-gold bell-bottoms and holding a foil container. Various foil containers lay behind her. 

[additional notes] 

This advertisement uses gendered imagery of what food production looks like, especially regarding who produces food. This company also showcases the value of being able to mass produce and ship in the new industrialized food industry. 

(Anna Guan)