Notes

[transcription]

# The performance package. It motivates extra impulse buying. 

The food shopper is a very choosy lady. And when she can see what she wants, it triggers her impulse to buy it. Which is what see-thru packaging’s all about. And which is why these Sealright plastic containers have maximum built-in product visibility. 

They’re Vari-Pak containers. Prime movers of frozen prepared foods. Seafoods. Poultry parts. Vending machine items. Hospital supplies. 

They’re designed to make a good product look better, sell better - at a better price. Help increase a product’s margin and profit performance. 

Vari-Pak comes in sizes from single portion 8-ounce units to 64-ounce bulk packs. Durable one-piece trays heat-sealed with transparent plastic covers. And in shallow tubs with snap-on lids. 

Sellability through see-ability. That’s the most important feature of Vari-Pak containers. And that’s performance-proved at the point of sale. 

Put your product in Vari-Pak and prove it for yourself. Call us in the performance facts. 

### Your Partner in Packaging Performance

## Sealright Packaging Subsidiary of Phillips Petroleum Company 

Kansas City, Missouri 64112

[alt-text]

Tofu-like container with a transparent film on top. Colorfully-printed logo. Raw meat, shrimp, and egg, peas, carot slices, and more food lay around it. Another image on sidebar of a vast, orderly, array of similar food containers, all lined up. 

[additional notes]

This advertisement stuck out due to it’s emphasis on the role of packaging and visibility when it comes to consumer marketing. In SOC GEN M136, we discussed how packaging, displays, and lighting - the visual elements of food in supermarkets - is

deeply studied and impacts the consumer shopping experience. Additionally, this advertisement once again markets the visibility, product, and sphere of food production towards women.  

(Anna Guan)