Notes

[transcription]

# You don’t have to be a Sherlock Holmes to uncover the ideal French Fry cut for every taste and every type of food operation. 

You just have to be a Lamb’s distributor. Then you have at your fingertips the most popular cuts for eveyr segment of your market - plus delicious new cuts to bring in new trade. Lamb’s shoestring’s, the longest, biggest yield shoestrings in the business… more-savings-per-pound Hi Fries… old fashioned kitchen cut Steak House fries… crinkle cut Concertinas… plus a host of others. All processed the unique Lamb way from top quality Russet-Burbank potatoes, specially conditioned and cut to outshine any other French Fries anywhere. If you’d like to taste new profit with Lamb’s, write us today. 

Lamb-Weston, Inc., P. O. Box 23507, Portland, Oregon 97223. 

[alt-text]

Hand-drawn sketch of Sherlock Holmes holding a pile of over-sized french fries. His proportions are exaggerated, with extremely large hands and feet on a normal sized head and torso. The bottom image is a less stylized picture of Sherlock Holmes smoking a pipe. He is holding a “French Fry Inspection Kit.” 

[additional notes]

The use of investigation and inspection imagery in these food processing agents advertisement is common. It frequently ties into the element of quality inspection in regards to the product. Additionally, the stylized, hand-drawn, art-style is common in the advertisements I’ve looked at for the 1970’s time period, especially in Food Technologies. 

(Anna Guan)