Notes

[transcription] 

# A new pie from an old-fashioned recipe by Mrs. Smith’s. 

Remember when your grandmother baked pies that looked like this? Well, now you can, too. 

Mrs. Smith’s new Old-Fashioned Pies make it easy. They start out frozen. But an hour and 20 minutes later, they come out of your oven looking and tasting homemade. 

That real old-fashioned country baked crust is full to bursting with mounds and mounds of natural fruit… just like the pies your grandmother used to bake. Only now you’re baking them. The easy way. 

## A little while ago, it was frozen. 

### Mrs. Smith’s new Old-Fashioned Pies

#### Apple and other popular varieties in your store’s frozen food case. Mrs. Smith’s Pie Company, Pottstown, Pa. 19464

[alt-text]

Large apple pie in tinfoil baking tray. Placed on a fancy blue plate. 

[additional notes]

This advertisement sells a frozen pie that can be conveniently baked from frozen. It relies on a common imagery, grandma’s cooking. Many advertisements sell the convenience of frozen food that still has the quality taste of home-cooked food. Additionally, this pie advertisement leans into Southern cooking imagery. 

(Anna Guan)