Notes

[transcription] 

# Rapidyne. The sanitizer that’s so much better. And we can prove it. 

Specially formulated for the food processing, dairy and beverage industries, Rapidyne with “tamed iodine” words with our Dynematic Proportioner to provide a sanitizing system that’s superior to all others. For less of your money than other sanitizer on the market. 

Compare Rapidyne with the sanitizer you’re using now. Rapidyne is so much better, you’ll write for more information.

West Chemical Products, Inc., Food Industries Div., 42-16 West St., Long Island City, N.Y. 11101. 

[alt text]

Black and white advertisement. Main visual is a graph comparing Rapidyne to various sanitizers on characteristics like cost, foam, hard water effectiveness, stabiility, corrosiveness, etc. 

[additional notes] 

This advertisement is once again a processing agent for the packaging and industrialization, rather than for the foodstuffs themselves. This advertisement offers an insight into what metrics are important for a sanitization product and what concerns food producers may have. For example, “hard water effectiveness” and "color indicator” were not aspects I had thought about before when evaulating the cleanliness of a food production process. The advertisement also shows what other products are common for use as sanitizing agents, from “iodophor” to “liquid chlorine.” 

(Anna Guan)