Notes

[transcription]

# We don’t think the inside of a box should become the outside of your product. 

Tha’s what Olinkraft’s special release-coated papers and paperboard are all about.

You can put anything sticky against them with no worries about sticking. 

Not just frozen strawberries, but asphalt, resins, butyl rubber, waxes, frozen meat, and candy or bakery products. And, it meets F.D.A. specifications. 

Our modern high-speed equipment applies an effective multi-layer coating that provides unparalleled release properties. 

This unique release-coated paper stock is available all the way up to 30 points. 

Which means you can save money with a coated single-ply sheet instead of a more expensive laminated board. 

If you package anything that’s sticky, give our release-coated board a try. 

Once you try it, you’ll stick with it. 

## Olinkraft Packaging Coating and Laminating 

### West Monroe, Lousiaina 

[alt text]

An opened cardboard box with two sides of the four cut down and exposed. There is sticky-looking frozen fruit-like block inside. The exposed sides have cardboard still stuck to them, and the cardboard has the fruit mixture on it as well. A sticky, drippy, mess. 

[additional notes]

This advertisement follows the pattern seen in frozen food advertising: processing in the realm of packaging and automation, rather than processing of the foodstuffs directly. The product solves the inconvenience of frozen foods becoming sticky and inseparable from the packaging would be a great detriment to this new industry. The cardboard is coated to be “special-release,” and it’s interesting to examine how this processing of the packaging itself affects health. As we saw in the Monteiro 2025 narrative review in the Lancet, chemicals in packaging can leach into foodstuffs. This advertisements speaks to the values of convenience in the processing process, a preference for cleanliness, and the changing industry shaping what food is and how far it travels. 

(Anna Guan)