Notes

[alt-text] 

Blue, grey, white, and grey color palette. Three packets of frozen fish (fillets, portions, and sticks) displayed on a black-white background of marine boats on the water. The depictions of frozen fish are bright orange and the packaging is white, with a blue-green label. 

[transcription]

# Quick Frozen Foods

## “The Magazine That Grew Up With The Industry” 

## Processing - Distributing

# From the very beginning, the world’s finest fish! 

# Icelandic Brand Frozen Seafood 

### Retail Section Included in this issue 

### Our 31st Year, Feb 1969

Starting from catch, the clear, cold waters off the coast of Iceland produce more delicious, whiter, firmer fish - Icelandic brand. Guaranteed complely boneless and skinless. A complete line of Icelandic brand retail and institutional Fish Portions, Fish Sticks, Fish Fillets and Seafood Specialties. Coldwater Seafood Corporation, 2 Overhill Road, Scarsdale, New York 10583

[additional notes]

Similar to the other ads in this journal, the frozen food industry seems to rely on packaging methods for processing, rather than processing agents. This advertisement sells packaged, frozen fish, promised from the best catching grounds - Iceland. The branding reflects the cold, fresh, and pure messaging it has about its fish with a stark blue, grey, and green color palette. It would be interesting to explore the evolution of the frozen food industry and examine how our processing methods have changed or remained similar for products like these. 

(Anna Guan) 

Anna Guan