Notes

[transcription] 

# The nation’s biggest seller in frozen potatoes is getting even bigger.

### Good eatin’ from Boise. 

## Bigger in advertising (up 382 million impressions over last year). 

8 pages in Reader’s Digest ——————————— 340 million impressions

7 pages in Good Housekeeping and Better Homes & Gardens ——————————— 270 million impressions 

6 pages in Women’s day ——————————— 85 million impressions

5 pages in McCall’s, Redbook and Family Circle ——————————— 213 million impressions

4 pages in American Home and Ladies’ Home Journal ——————————— 104 million impressions 

1,012 million impressions 

## Bigger in couponing (up 21 million over last year). 

7c coupon in Family Weekly, Parade and Sunday Metro ——————————— May ——————————— 45 millionn coupons 

7c coupon in Reader’s Digest ——————————— July ——————————— 18 million coupons

7c coupon in Reader’s Digest ——————————— Nov. ——————————— 16 million coupons

7c coupon in Reader’s Digest ——————————— Feb. ‘74 ———————————18 million coupons 

97 million coupons 

## Bigger for you. In turnover. In sales. In profits for ‘73. 

## Add ‘em all up. That’s no small potatoes. 

[alt-text]

Two potatoes, with “Ore-Ida” text on them. One is a blown up version of the first. 

[additional notes] 

This reminded me of how additives and processing agents are not only used in the processing of the food, but in their creation. Growth of potatoes was a bit surprising to me, maybe because of their perceived sturdiness or impermeability, but they are similar to other crops. This advertisement also follows others from this time in using very gendered language and creating a female-only population of food buyers.

(Anna Guan)