Notes

[transcription] 

# Look who’s made “centerfold” in Reader’s Digest! 

## It’s the Jolly Green Giant and he’s dropping 72,000,000 7c-off coupons! 

There he is in all his suave, scarf-bedecked glory… surrounded by four of his most luscious dishes! The Giant has teamed up with the Digest in a provocative triple-foldout… in full color in Novemeber Reader’s Digest… to literally swamp his millions of quality-loving fans with these money-saving coupons: 

18MM on Vegetables in Butter Sauce

18MM on Vegetables in Cheese/Creamy Sauces

18MM on Vegetable Casseroles

18MM on Niblet Ears Corn-on-the-Cob

This could well make Frozen Vegetable history for you and the Giant Get ready for the fantastic response from the Giant’s female fanatics. They’ll be redeeming these coupons in early November… so start featuring Green Giant frozen products the week fo November 12. 

[alt-text]

Jolly Green Giant, crouching while reading a “Reader’s Delight” tri-fold. 

[additional notes] 

This advertisement actually sells a coupon for a certain company’s frozen vegetable products. It is again gendered, bringing up imagery of “female fanatics” for the product. 

(Anna Guan)