Notes

[transcription] 

# HOW WE DEFEATED THE ABOMINABLE ICEMAN

## THE PROBLEM IS ICE 

Therefore, when you got an insulated building, no matter how expensive, you got the Abominable Iceman’s ice along with it. And ice means vapor leaks, compressors working overtime, spoilage and probable building damage. 

[alt-text]

Drawing of an abominable snowman in in an icy building. He is oversized and smiling, sitting with his hands on top of various containers. It seems like a storage unit or building. 

[additional notes] 

This advertisement markets the problem - issues of ice and keeping an area cold - heavily. Using the Abominable Iceman and a lighthearted image, the company sells the problem to food production companies. How Stran-Steel actually helps with ice is unclear. This advertisement also reflects the logistical issues on the new rising interest and dependence on frozen food, and keeping processed food fresh during transportation and storage. 

(Anna Guan)