Notes

[transcription] 

# Mom’s home cookin’… who could ever forget it? 

Not Treasure Isle. 

Take our Home Style breaded shrimp, for example. We start with plump, tender shirmp, with all its superb fresh-from-the-net flavor. 

Then comes the special part - our exclusive home-style breading. Corase, crisp, delicious breading you’d think was passed down from an old family recipe. Breading that can make a meal as unforgettable as… well, Mom’s home cookin’. 

At Treasure Isle we’ve become specialists in unforgettably good food. Like our Home Style breaded shrimp, Golden Lock breaded shrimp, P&D shrimp, and all our other fresh-from-the-net frozen seafoods, 

After all, good food is just good business. So if you’d like to serve food with that good home-made flavor your customers won’t forget, then don’t you forget these treasures from the sea… from Treausre Isle. 

## “Fresh-from-the-net” flavor your customers won’t forget. 

[alt text]

Background of an individual standing along the coast during the sunset. Focus image is an older white woman, smiling and dressed in an apron. She is holding out a plate of breaded and fried fish, with lemon, greens, and a cocktail sauce. 

[additional notes]

The advertisement features a very prominent gendered understanding of food production and labor. The grandma and “grandma’s cooking,” or any elderly woman figure, features heavily in many of the ads we’ve seen. This reflects how division of labor and separate spheres bleed into how we construct our ideas of food, and what is “good” food. 

(Anna Guan)