Notes

[transcription]

# Hercules Film 

## … for that fresh-caught fish flavor today… and every day 

Time was when the only way to guarantee fish freshness was to wait for the boat to come in. But no more! 

Now drive-in restaurants feature delicious fish portions every day of the week, thanks to the miracle of modern freezing techniques and Hercules BX300 balanced oriented polypropylene film. 

Frionor Kitchens, Inc. of New Bedford, Mass. receives raw fish in the form of frozen blocks of uniform size and shape… converts them in their sparkling kitchen to breaded and precooked portions. This form of portion-controlled seafood, available in many sizes and shapes, fits the modern mass feeding requirements of such drive-in chians as “Howdy’s” of New England, as well as for restaurants, schools, industrial caterers, hospitals and military posts. 

Frionor uses Hercules film to seal in fresh-caught flavor and to prevent the crystallization that causes portions to stick together - a problem with lesser wraps. 

Hercules BX300 Film not only protects product integrity for Frionor Kitchens, but it does so at a savings in packaging costs while cutting reject costs as well. 

Learn more about the Hercules Film that protects your products while cutting costs. Contact Film Division, Hercules Incorporated, Wilmington, Delaware 19899. 

[alt text]

Yellow and red color scheme. Text-heavy sidebar with a black-white picture of the industrial line. Main photo features two customers at a drive-in diner, with the water bringing a plate of two sandwiches and drinks to their car. 

[additional notes]

This advertisement is for the film/packaging components that makes the mass freezing and mass-feeding of fresh fish possible. The product advertisement showcases a cultural event at the time: the drive-in diner. It would be interesting to explore how society reacted to the early advent of commercially-produced, fast, and accessible food and where the similarities lie now. 

(Anna Guan)