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[transcription]

#TM Green Giant and Green Giant figure are trademarks and used with permission of the Green Giant Company. 

Circle No. 129 on Information Cards

(in chat bubble) YOUR FROZEN PEAS AND MID-AM’s SOUR CREAM GET ALONG LIKE TWO PEAS IN A POD! HEH! HEH! SIR!

     Mastergrade’s Sour Cream is uniquely formulated for entrees such as Green Giant’s frozen peas. Likewise, Mastergrade Sour Cream can be formulated for any of your special applications. (This is a very special sour cream technology that’s been achieved through a totally new dehydrating process.) 

     Mid-Am has the knowhow, the capacity, all the natural ingredients to make extraordinary dehydrated sour cream, either cultured or acidified. 

     Once liquified, Mastergrade Sour Cream has that fresh sour cream flavor, You’ll be smart to use it in a variety of new ways: In snack flavorings, frozen foods, convenience foods, dip mixes, meat and vegetable toppings or salad dressings. LARS likes to keep the Mastergrade Sour Cream formula a top secret. But, that doesn’t mean he won’t whip up something ‘secret’ for you when you require a special sour cream formulation. Give LARS or Dean Koetz a call, or write him today . . . he’s terrible helpful! 417-865-9641. Mastergrade Products, Mid-America Dairymen, P.O. 1837 SS Station, Springfield, Mo. 65805. 

[additional notes]

The large illustration of a green giant’s feet caught my eye. The nature of the ad and description is playful adding a humorous component to the ad. They pair the sourcream with their own Green Giant’s frozen peas, which is a subtle way of advertising both products at once.