Notes

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image has two sections, one is orange with the title, the other is white with a chart and description

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#FLORIDA DEPARTMENT OF CITRUS

Lakeland, Florida

#State of Florida, Department of Citrus, 1973

#Circle No. 129 on Information Card

#Frozen Concentrated Orange Juice from Florida the biggest little moneymaker in your store

#September, 1973

For the 6th year in a row, Frozen Concentrated Orange Juice leads all frozen foods in average gross profit per item ...4.2 times the average gross profit per item, to be exact.

Here are the figures based on facts from Chain Store Age’s 1973 Supermarket Sales Annual, “FROZEN FOODS: National Supermarket Performance 1972.” (The results of this study can be found in the July, 1973 issue of Chain Store Age.)

Average Gross Profit Dollars (in millions per item carried)

All Prepared Frozen Foods 1.2

Frozen Concentrated Orange Juice 5.4

All Other Frozen Juices/Drinks 1.0 

Frozen Vegetables 1.2

Bakery Products .8

Potato and Onion Products 1.6

Seafood, Unprepared 1.3

Fruits & Berries 1.7

Meats, Unprepared 1.5

Poultry, Unprepared .8

Soups .1

All Other Frozen Foods 1.5

Average Item 1.3

4.2 times the average gross profit per item.* That profit margin should be enough to get you to concentrate more on Frozen Concentrated Orange Juice. Stocking more FCOJ and fewer lower-profit items means BIGGER PROFITS at LESS EXPENSE. 

*4.2 times: The average gross profit per item for FCOJ (5.4) divided by the average for all frozen items of 1.3. 

[additional notes]

highlights profitability, orange color relates to orange juice

prachi