Notes

[Alt text]: A little girl is lying upon a dinner table surrounded by colorful, indulgent food and punch. Things like pie, tarts, jello, Cheeto puffs, and crackers adorn the table. The fooda are all bright in color and the girl gazes at the food. The text at the top says “Sometimes, you can almost taste the colors.”

Transcription: Sometimes, you can almost taste the colors. Look closely at the wide range of colors you can get with Roche Cartenoids. Light and lively yellows through warm, sunshiny oranges to rich, ripe tomato reds.

All three Roche carotenoids, Beta Carotene, Apo Carotenal, and Roxanthin Red 10, are chemically identical to colorings found in nature. But unlike nature, all three give you rich, eye-appetizing color every time, batch after batch.

If that isn’t enough, when you use carotenoids you also get greater vitamin C stability than with any other coloring. And, in many cases, beta Carotene and/or Apo Carotenal give you enough pro-vitamin A to support a label claim.  And a cloud affect gives juice drinks that fresh-squeezed look.

With Roche carotenoids you can color chips and dips; snacks and spreads; dressings and drinks; fillings ; milk-like products; sauces; soups and cereals. 

Whatever it is, Roche now has a complete concentration to meet your specific color needs. Roche Technical Services Dept; Roche Hoffmann-La Roche ince. ROCHE The food improvers.

Comments/Observations: I think that it’s interesting to use a little girl as a visual element. It kind of makes me think that they wanted to evoke a sense of child-like wonder and excitement over bright and appetizing foods. 

Another observation that I have is how they contrast against nature when I’m thinking about the FDA approval history of food processing. They specifically say that nature can’t achieve these things, and prop themselves up against nature as superior, different from how in 2026 companies would brag about natural colors. It’s interesting to think about this shift and what aspects of consumer appeal companies wanted.