Notes

On the left page, the ad features a painting of a housewife, opening a canned good using a can opener in her kitchen. There’s a variety of other canned goods on the table near the woman, as well as a pan. The top of text above the painting says: Newlyweds have certainly done a lot for canned goods. On the right there is text about the union (the brand) and the canned goods that thy’ve created.

Transcription: Newlyweds have certainly done a lot for canned goods. So has union! It doesn’t take long for most newlyweds to realize that they can’t live on love alone. And canned goods have helped many a young housewife in distress. Still do. Just like the Union has helped many a canner down the years. Today, we’re better than ever at enhancing and preserving the flavor and eye appeal of canned fruits, preserves, jams, and jellies. We understand many of the problems of the canning industry…and offer the ingredients and the technical help necessary to solve these problems. Corn syrups. Union brand corn syrups are produced under carefully controlled conditions to assure consistently high quality. Our technical service group is available to help determine what types of corn syrup are best for each canning application. And our engineers are ready to help with storage and handling problems.

Corn starch. Union offers a wide variety of grades and types. Our technical service group can help you select those best suited to your product line. Citric Acid and its salts. Union’s unique deep-fermentation process creates citric acid as pure as nature’s own… so fruit flavors remain true. Also, ask us about the new application of citric acid in canning tomatoes. Cyclamates. Dietetic fruits and preserves can have desirable sweetness with minimum calories…because Union Brand cyclamates attain remarkable purity and intensity of sweetness through our many-step purification process. Caramel Colors. Canners find union brand caramel colors unusually reliable batch after batch — thanks to our years of technical know-how and strict quality control. 

So… next time you require corn syrup, corn starch, citric acid, cyclamates or caramel colors, call Union. See how much we can do for you. 

Union… The company that does a lot for soft drinks, baking, canning, ice cream and candy

Miles union division miles laboratories, inc 

900 19th st./granite city, iii 62040

Comments/Observations: This ad is very gendered, with the housewife ‘utilizing’ the canned goods, being the assumed homemaker and chef of the home, pictured as a young housewife who likely struggles around the kitchen and relies on canned goods. The idea is interesting, that simple, easy and quick canned goods are utulized by a housewife who isn’t yet cooking elaborate meals.

Name: Au’Laila Million