Notes

Alcoa is advertising their packaging using various models who are posing on/near/with sized-up versions of their products, all with the backdrop of a city skyline. 

Transcription: Make it big with Aloca Packaging. Pull ring to open. Twist cap to break seal. Tear along

dotted edge. Everywhere you look, Alcoa® Aluminal

reaching new heights of convenience, quality and lo

shelf life. Creating sleek new images. Catching new

tomers. But most of all, Alcoa Aluminum is saying)

package with its eye on tomorrow.

Go Alcoa, where new developments are shaping

future of packaging. Write Aluminum Co. o f America,

309-G Alcoa Building, Pittsburgh, Pa. 15219.

Change for the better with

Alcoa Aluminum. Aloca. Crackin good corn chips, Whitman’s mint air-bons. Alka-seltzer. Taylor New York State Sherry Wine. Tonight Mai Tai Mint.

Comments/Observations: This ad is so interesting, it honestly seems so modern and fashionable, and the use of models to advertise food packaging is such an interesting idea, which I’m sure needs some commentary on the commodifaction of women’s bodies and using models to showcase food packaging as desirable. However, I love it because I think it’s so modern and ultimately chic.

Name: Au’Laila Million