Notes

The Ad from White Cap Division Continental company features tomato products in glass jars, which will become a luxury item. There are photos of tomato products, including wedges, stewed tomatoes, paste, sauce, and whole tomatoes, picked in the ground of a presumably tomato field. The large text says “Look what’s coming up green.”

Transcription:

Whole tomates. Tomato sauce. Stewed Tomatoes. Tomato paste. Tomato wedges. 

Look what’s coming up green. Packers are tapping new sources of

greenbacks with ripe, red tomatoes.

They're packing them in a clever

variety of combinations that appeal to a

consumer's interest in new food ideas.

Progressive packers will put them in

glass. They know that impulse sales go

up when the consumer can see what

she's buying. Especially with tomatoes.

That bright red color has real appetite

appeal. Even established sellers like

tomato pastes, purees, sauces and juice

will sprout new sales when they're

packed in glass.

Tomato products in glass become

specialty items and earn a higher mark

up, too.

On many products, such as pastes,

consumers prefer the resealability con-

venience of "Twist-Of"® caps. Many

recipes call for amounts that leave the

container half full. The "Twist-Off" cap

lets consumers reseal the product air

tight to stay fresh and tasty longer.

This resealability factor is another

clue to more profit. It lets you pack

and sell larger sizes. This reduces unit

packaging costs and gives you a jump

on competition.

Tomato products in glass and capped

with "Twist-Of" are a great source for

new sales and profits. Talk it over with your white Cap representative. White Cap division Contiental Can company. 

Comments/Observations: I just love the look of this image. I think it's creative to have the tomato signs planted in the field, I guess, representing the canned tomato innovation. It’s funny how they explain the twist-off cap and it’s purpose which is so normalized to us now, I guess this must of been on the precipice of its boom. 

Name: Au’Laila Million