Notes

Lakes, a branch of Warner-Jenkinson Manufacturing Company, boasts about their ability to color food. The ad show cases an array of brightly colored food inclyding juice, milk, pie, candy, popcorn, gum, cake, and cheese-puffs. There is also a small demonstration of the food coloring technology in the bottom left of the corner.

Transcription: Lakes can color difficult-to-color foods…easily!

Development of FD&C Lakes many foods could not be colored satisfactorily, if at all, by available water soluble dyes. Now, Warner-Jenkinson Lakes solve the problem by adding bright and appetizing appeal to all difficult-to-color products. 

The use of Lakes for improving, or developing new, products is virtually unlimited, especially those contaning edible fats or oils. They are compatible in controlled calorie products with high levels of vitamin C or protein, and canned foods for humans and pets. They give more attractive colors to  all dry mixes for drinks, baking and gelatin desserts. Lake colors are far more (_____), even in strong light. Product shelf life is greatly extended. 

If you have problems with a food product that is difficult to color, Lakes may be your solution. It will pay you well, and cost nothing, to get all the facts. Write for brochure, “Lakes: Wahat they are, and how they are used.” 

Think of Lakes this way: 1. Lakes are made from FD&C dyes. 2. Those dyes are adsorbed by alumina hydrate which makes them insoluble. 3. The resulting pigment is ground into an extremely fine powder. 4. The powder is mixed into the product as it is made. 

Warner-Jenkinson Manufacturing Co. Flavors and Colors for Foods 2526 Baldwin Street, Saint Louis, Missouri 63106 

2515 Southwest Drive, Los Angeles, California 90043

Leibinitz 24 2th Piso, Mexico, 5, D.F. 

Red Seal

Comments/Observations: I love the colors of this ad, and how they show the process however I feel everything is a bit oversimplified, and they don’t say why the foods are difficult to color. There are also some unusual choices for food coloring here such as the opaque drink (milk?) and the foods that are hard to distinguish.

Name: Au’Laila Million